Where The Programmer Meets His Income Stream
This article really hit the spot for what the Rich Programmer blog is all about.
It describes how you can squeeze more money out of any webpage where you're selling stuff by testing conversion... but in a fantastically new, free, advanced way.
If you combine Google Website Optimizer with the Google Analytics tool, you can get all sorts of wonderful conversion statistics that you otherwise wouldn't be able to get.
... and all you need is a little JavaScript.
Love,
Sten